Just like 1:1, 1:2, 1:3, 2:3, it has value in the branding process, demonstrating the calculations made in the design process. The 1:5 ratio that Gingersauce’s logo is built according to is also found on the Fibonacci’s sequence.
Upon uploading a logo, you can choose between models that take different values as a control point. Golden ratio in logo design: Use ProportionsĪnother way you can use the Golden Ratio is to determine the height and width of the logo as well as the proportions of the internal elements to the whole logo.ĭid you know that Gingersauce calculates the proportions of your logo automatically? Tip: Do not scale the shapes, otherwise the proportions will be lost. If your logo calls for something with sharp angles, you can also take the squares or rectangles.Ĭombine the shapes to create different logo elements. The Golden Ratio Logo Examples: Twitter and Apple
#GOLDENRATIO LOGO SERIES#
A series of circles you receive can be used to create more round logos, like Twitter or Apple ones. Its parts can be used as a grid to form the foundation for your logo design.įor example, try inscribing the circles into each of the internal squares. The golden rectangle will become your best friend.
As soon as you understand what is the Golden spiral and how it occurs to everyone you step your foot, you can start using it in your logo design. Don’t worry, this part is a lot more interesting. We understand that you might be at a loss, and confused after all those numbers. If we go further, by connecting the angles you can form a Golden Spiral. Notice the proportion of the formed rectangle’s sides: 1:1,618 – exactly the Golden ratio. The progression of numbers form a visual pattern: If we were to visualize Fibonacci’s sequence, here’s what it would look like: In its essence, the golden ratio is the relationship between two quantities where the ratio of the small quantity (a) to the large quantity (b) is the same as the ratio of the large (b) to the whole (a+b). The ratio of two consecutive numbers from the sequence gets closer and closer to the Golden Ratio, 1.618 the further we go. What does it have to do with the golden ratio? This sequence is the mathematical rule our world is built on. The sequence itself can be found all over nature, in the number of flower petals, spirals of a sunflower, or a pineapple. The next number is a combination of the previous two. The number takes its roots from the Fibonacci sequence: 0,1,1,3,5,8,13,21,34. The Golden ratio will form if the proportion is 1:1.618. The ratio is the relationship between 2 or more elements. If built according to the Golden ratio, the logo becomes more harmonic. The human brain enjoys views, sounds, situations it can predict.Built according to the principles of nature, such logos are a lot more memorable than their more chaotic counterparts.Since things built around the golden ratio are considered more beautiful, the logos you provide to your clients may become more valuable.The golden ratio can become your design grid, a framework for the right decisions.Here’s how using the Golden ratio in logo design can be beneficial for you: There is a reason artists, sculptors, and architects have been using the formula for centuries already to create their masterpieces. Because subconsciously we are so used to seeing it, everything that is in fact built using the proportion is perceived as the most beautiful, harmonic, and pleasing to the eye. Nature, space, flowers, seashells, everything. The fact holds: everything around us is subject to one formula – the Fibonacci sequence ( click here to get to the explaining part of the article). If it was – why would anyone learn design, its principles, color theory, or proportions? In that case, Design would not be considered a profession. Is the beauty in the eye of the beholder?īefore we dive into the technicalities, let’s set the question straight – is beauty subjective? At Gingersauce, we believe it’s not. Today, we are going to dive into using the Golden Ratio in logo design, what is the Fibonacci sequence, and why you as a designer should not shy away from using it. They are not using them randomly, in fact, they are using one of the most ancient formulas that make any design look harmonic and pleasing to the eye – The Golden Ratio. If you’ve been a designer for some time, or happen to see how designers work chances are you might have witnessed them using circles or rectangles to form their logo designs.
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